Social media platforms are emerging every day. Vehicle Media takes a holistic approach to using social media tactics, techniques, networks, and tools for interactive marketing. We can assess your needs, outline opportunities and prescribe specific actions for long-term social media success… Unlike traditional outbound marketing, social media is an inbound marketing strategy that allows the a business the ability to have dialogue with customers.
Our social media process to help understand and empower your brand:
1. First we evaluate our clients profile to establish the message tone, determine strengths and weaknesses, and seek out other opportunities to trademark their brand via the social web.
2. After evaluation, we will plan the social media strategy by determining which social platforms to use, outline 30 day blocks of content aggregation, and make changes based on analytic data collected from the previous 30 days.
3. Worthy content creation (ie blogs, videos, posts, etc.) is generated by using creative writers, proof reading, and research. The content is essential in engaging customers in a dialogue with the brand.
4. Message aggregation is the process of distributing the content over various brand channels that was determined in the evaluation and planning stages.
5. Profile optimization takes all brand channels and optimizes the platforms for maximum search-ability by Google algorithms.
6. We will conduct brand monitoring in each platform with an active voice by looking at keywords, link click-thru, mentions, and trackable URLs. This will allow us to revise content to help the brand achieve a satisfactory amount of attention.
7. Lastly, we will collect analytic data that is used to measure the effectiveness, content quality, relevance, etc. which allows us to revise our planning and strategies.