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Legitimate Products on Virtual Shelves: Here are the Major Takeaways from Amazon’s 2020 Brand Protection Report

If the pandemic has proven anything, it’s that we can do pretty much everything digitally. We’ve worked remotely, socialized remotely, and shifted a majority of our purchasing to online platforms. We can even shop for groceries online and get it delivered to our door within hours. A company that’s stayed ahead of this trend is […]

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The Cookie Apocalypse: Apple’s New Privacy Rules and What They Mean for Ad Quality

What’s happening: Apple’s new iOS update, 14.5, is tackling privacy concerns in a way American users and businesses haven’t seen before. The new update changes App Tracking Transparency (ATT) and Identifier for Advertisers (IDFA) by giving users the option to opt out of cookie tracking. The choices posed seem straightforward–– users can select “Allow Tracking” […]

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