As a business that specializes in helping our clients get the most bang for their buck when it comes to marketing (we break that down here) – it shouldn’t be surprising that the question we hear most often from clients is a basic one. How much should I be spending? Our answer – it depends. […]
It’s been in the works for some time. Firefox and Safari acted on it a while ago. But for digital marketers – and really eCommerce businesses in general – the big one is finally here, as Google makes good on its promise to phase out third-party cookies in 2022. With a 70% market share, Google holds […]
So, you’ve done it. You’ve started your business. You’ve got a fantastic product or solution. You’ve done the research and you know there’s an ideal product-market fit. You’ve found some backers, or you know, maybe you just sold your car, but you’re ready and you’re looking for the marketer of your dreams to help you […]
If you haven’t already, now might be the perfect time to dip your toes (or the proverbial toes of your business) into the Facebook and Instagram advertising game. It may sound strange, as we are no doubt in a significant economic downturn amid a world-changing health crisis; but this volatility is why it’s one of […]
Since the advent of the Americans with Disabilities Act in 1990, there have been several technological innovations to help improve the lives of those living with disabilities. But just as technology has evolved over the years, so too has this essential piece of legislation – requiring websites to be easily accessible to everyone. However, the ADA doesn’t clearly state […]
With so many musicians and music-lovers here at VM, it’s due time that we acknowledge and discuss one of the most iconic bands of all time. Yes folks, we’re talking about one of the world’s most famous cult-favorite bands – the Grateful Dead – and how they impacted the marketing industry for years to come. […]
Calm Amidst the Storm …is not something you’d ever hear our founder, Paul Brandon, claim to be. Self-described as “entirely too intense” Paul doesn’t always project calm to the world at large. He talks quickly when an idea strikes him, and then he’s replying to an email, responding to an urgent question in the company […]
What is Account Based Marketing (ABM)? Account Based Marketing, or ABM, uses all of the traditional methods of a sophisticated CRM-driven digital marketing strategy to target ideal, specific accounts as valuable potential clients. It’s an attractive solution for B2B-focused companies who may have struggled with making lead nurture email campaigns, SEM campaigns, and cross-platform retargeting […]
When it comes to Instagram, your aesthetic is incredibly important. By now, most everyone in the marketing world is aware of just how effective of a tool the social media powerhouse is for marketing strategy. Of all the social media platforms, Instagram has the highest potential for conveying a visual aesthetic and is perfect for […]