You can’t avoid them. They’re everywhere. The AI/ChatGPT Think pieces. It’s almost as if someone had taken to using AI to churn them out. 

So why add to the pile?

It can’t be denied that something big is happening right now. 

As industries, professionals and heck, even Governments scramble to keep up with the latest developments in the broad field of ‘Artificial Intelligence’ (never mind quantum computing et al) – it can be hard to know where to turn for a sober view of it all. 

In our humble view, anyone claiming to be an expert in AI right now is a voice not to be trusted. 

The tech is moving too fast, the impacts are too wide spread and as of yet, too theoretical to fully judge.

Rather than revert to the crystal ball, we thought it might be helpful to take a look at AI through a perspective we understand (our own) and to treat you in the same way we would a potential client. 

By offering a consultative, informed opinion – that is at least based on real-world marketing experience. 

To kick things off, we’re going to look at one immediate low-hanging fruit for marketers – the risks of using AI for content generation. From there we’ll take a spin to look at how ChatGPT and their ilk might change our industry in the near future. Before finally offering some thoughts on how you can implement these tools in a responsible way in the here and now. 

It’s a wild world out there right now on this front – we hope these missives help you towards a way of making your own sense of it. 

Paul and the VM Team.