Navigating the Seasons of Your Business: Web-Based Media Marketing in 2023 The market has been giving a lot of people whiplash this year. In web-based media marketing, it’s all about staying ahead of the curve; a big ask when the landscape around you is constantly evolving. To thrive in this dynamic environment, you have to […]
We’ve had a LOT of clients ask us about ChatGPT recently. A LOT. And in many cases those questions are solid practical ones. Do I even need to hire writers any more? Can’t ChatGPT just create SEO-optimized content for me on any subject under the sun? Doesn’t more content = better marketing and visibility for […]
You can’t avoid them. They’re everywhere. The AI/ChatGPT Think pieces. It’s almost as if someone had taken to using AI to churn them out. So why add to the pile? It can’t be denied that something big is happening right now. As industries, professionals and heck, even Governments scramble to keep up with the latest […]
In my last article, I wanted to lay a stake in the ground concerning Vehicle Media’s worldview when it comes to marketing. The TLDR version? If your marketing dollars aren’t making you money, you’re burning them. This time around, I wanted to bring that sentiment to life with practical reference to a subject close to […]
As a business that specializes in helping our clients get the most bang for their buck when it comes to marketing (we break that down here) – it shouldn’t be surprising that the question we hear most often from clients is a basic one. How much should I be spending? Our answer – it depends. […]
Vehicle Media began life 13 years ago – a chicken-scratched plan put together on a dock at Lake Martin. At inception, I knew a couple of things: On my last day of work at a recording studio in 2007, having created hundreds of broadcast radio commercials, my boss asked me, “What is a Pandora?” At […]
It’s been in the works for some time. Firefox and Safari acted on it a while ago. But for digital marketers – and really eCommerce businesses in general – the big one is finally here, as Google makes good on its promise to phase out third-party cookies in 2022. With a 70% market share, Google holds […]
So, you’ve done it. You’ve started your business. You’ve got a fantastic product or solution. You’ve done the research and you know there’s an ideal product-market fit. You’ve found some backers, or you know, maybe you just sold your car, but you’re ready and you’re looking for the marketer of your dreams to help you […]
