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Social Media in 2021: Matching the Message with the Medium & Why We Stopped Using Instagram

We’ve now reached a decade from the initial launch of Instagram in 2010. Originally the social media platform was a space to post photos (think Facebook without the “is doing” statuses) and two years after Instagram’s release, Facebook bought the 13 person company in 2012 for $1 billion dollars.  Since then, Instagram has exploded— not […]

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Why Rotating Banners are Hurting Your Site’s Conversion Rate

Rotating banners, also called carousels or slides, are one of the ways websites provide marketing platforms for clients. It seems great in theory: a clean, aesthetically pleasing approach for customers to see multiple pictures without all the clutter. However, all that glitters is not gold.  Consider this: the average time users spend on a website […]

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Legitimate Products on Virtual Shelves: Here are the Major Takeaways from Amazon’s 2020 Brand Protection Report

If the pandemic has proven anything, it’s that we can do pretty much everything digitally. We’ve worked remotely, socialized remotely, and shifted a majority of our purchasing to online platforms. We can even shop for groceries online and get it delivered to our door within hours. A company that’s stayed ahead of this trend is […]

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The Cookie Apocalypse: Apple’s New Privacy Rules and What They Mean for Ad Quality

What’s happening: Apple’s new iOS update, 14.5, is tackling privacy concerns in a way American users and businesses haven’t seen before. The new update changes App Tracking Transparency (ATT) and Identifier for Advertisers (IDFA) by giving users the option to opt out of cookie tracking. The choices posed seem straightforward–– users can select “Allow Tracking” […]

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Dive In Now: Why Facebook Ads Are Cheaper than Ever Amidst the Coronavirus Pandemic

If you haven’t already, now might be the perfect time to dip your toes (or the proverbial toes of your business) into the Facebook and Instagram advertising game. It may sound strange, as we are no doubt in a significant economic downturn amid a world-changing health crisis; but this volatility is why it’s one of […]

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ADA Compliance and its Importance in Digital Experiences

Since the advent of the Americans with Disabilities Act in 1990, there have been several technological innovations to help improve the lives of those living with disabilities. But just as technology has evolved over the years, so too has this essential piece of legislation – requiring websites to be easily accessible to everyone. However, the ADA doesn’t clearly state […]

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What You Can Learn About Modern Marketing From the Grateful Dead

With so many musicians and music-lovers here at VM, it’s due time that we acknowledge and discuss one of the most iconic bands of all time. Yes folks, we’re talking about one of the world’s most famous cult-favorite bands – the Grateful Dead – and how they impacted the marketing industry for years to come. […]

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Calm Amidst the Storm

Calm Amidst the Storm …is not something you’d ever hear our founder, Paul Brandon, claim to be. Self-described as “entirely too intense” Paul doesn’t always project calm to the world at large. He talks quickly when an idea strikes him, and then he’s replying to an email, responding to an urgent question in the company […]

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How to Make Account Based Marketing Work for B2B

What is Account Based Marketing (ABM)? Account Based Marketing, or ABM, uses all of the traditional methods of a sophisticated CRM-driven digital marketing strategy to target ideal, specific accounts as valuable potential clients. It’s an attractive solution for B2B-focused companies who may have struggled with making lead nurture email campaigns, SEM campaigns, and cross-platform retargeting […]

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How to Create A Captivating Feed

When it comes to Instagram, your aesthetic is incredibly important. By now, most everyone in the marketing world is aware of just how effective of a tool the social media powerhouse is for marketing strategy. Of all the social media platforms, Instagram has the highest potential for conveying a visual aesthetic and is perfect for […]

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