It’s no secret that for many retail brands, the holiday season is the busiest–and most critical–sales period of the year. Making a heavy marketing push during this last hurrah makes sense from that perspective, and there’s absolutely nothing wrong with wanting to make sure holiday shoppers keep you in mind when they’re crossing items off […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. UX & Agile How to Create an Agile UX Workflow If you’re in the UX side of web design, you’ve probably heard about Agile processes, but it can be difficult to find a good primer on the subject. Agile […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Podcasts 5 Best Marketing & Business Podcasts for Small Business Owners Are you a podcast listener? We’re always stoked to find a great new one to put in the listening the queue for the next long commute, jog, or […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Social Media & Retail Social Media Marketing for Brick-and-Mortar Most brick-and-mortar retailers these days know that some kind of online strategy is important for business, but there are still many out there who don’t realize the impact social media […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Adwords Curveball Google Can Now Double Your Daily Budget Spend A change in how Google spends your Adwords budget was announced in October, and search advertisers are still grappling with what this means for their campaigns. Under the new […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. “Google, what is data visualization?” Google Partner Creates how-to-fix-a-toilet.com Why are we linking to how-to-fix-a-toilet.com? Because it’s a great example of the way creative data visualization on the web can tell a story in ways graphs and statistics just […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. UX vs. UI Design UX vs. UI Design: It’s Complicated, But Important to Understand UX (User Experience) design and UI (User Interface) design are often talked about almost interchangeably, and that can make it hard to grasp the differences […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Digital Duopoly Google & Facebook to Grab 60% of Digital Ad Spend in 2017 Call it a duopoly: Google and Facebook are now poised to rake in 63% of all digital marketing ad spend in 2017, beating earlier projections. […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Video & SEO Why Video Should Be Part of Every SEO Campaign Video ads are on the rise, but most businesses are still grappling with how and why to incorporate them. This case study roundup gives several examples of […]
VM Weekly Roundup #thisweekineverything Welcome to our industry news roundup, where the rubber meets the roadmap. Brick-and-Mortar + Online Facebook Tests Targeting Ads to People Who Visited Brands’ Brick-and-Mortar Stores The retail world has been in a shake-up for more than a decade now with the rise of online shopping, and omnichannel–the marrying of brick-and-mortar […]