Navigating the Seasons of Your Business: Web-Based Media Marketing in 2023 The market has been giving a lot of people whiplash this year. In web-based media marketing, it’s all about staying ahead of the curve; a big ask when the landscape around you is constantly evolving. To thrive in this dynamic environment, you have to […]
We’ve had a LOT of clients ask us about ChatGPT recently. A LOT. And in many cases those questions are solid practical ones. Do I even need to hire writers any more? Can’t ChatGPT just create SEO-optimized content for me on any subject under the sun? Doesn’t more content = better marketing and visibility for […]
You can’t avoid them. They’re everywhere. The AI/ChatGPT Think pieces. It’s almost as if someone had taken to using AI to churn them out. So why add to the pile? It can’t be denied that something big is happening right now. As industries, professionals and heck, even Governments scramble to keep up with the latest […]
In my last article, I wanted to lay a stake in the ground concerning Vehicle Media’s worldview when it comes to marketing. The TLDR version? If your marketing dollars aren’t making you money, you’re burning them. This time around, I wanted to bring that sentiment to life with practical reference to a subject close to […]
Vehicle Media began life 13 years ago – a chicken-scratched plan put together on a dock at Lake Martin. At inception, I knew a couple of things: On my last day of work at a recording studio in 2007, having created hundreds of broadcast radio commercials, my boss asked me, “What is a Pandora?” At […]
We’ve now reached a decade from the initial launch of Instagram in 2010. Originally the social media platform was a space to post photos (think Facebook without the “is doing” statuses) and two years after Instagram’s release, Facebook bought the 13 person company in 2012 for $1 billion dollars. Since then, Instagram has exploded— not […]
Rotating banners, also called carousels or slides, are one of the ways websites provide marketing platforms for clients. It seems great in theory: a clean, aesthetically pleasing approach for customers to see multiple pictures without all the clutter. However, all that glitters is not gold. Consider this: the average time users spend on a website […]
If the pandemic has proven anything, it’s that we can do pretty much everything digitally. We’ve worked remotely, socialized remotely, and shifted a majority of our purchasing to online platforms. We can even shop for groceries online and get it delivered to our door within hours. A company that’s stayed ahead of this trend is […]
What’s happening: Apple’s new iOS update, 14.5, is tackling privacy concerns in a way American users and businesses haven’t seen before. The new update changes App Tracking Transparency (ATT) and Identifier for Advertisers (IDFA) by giving users the option to opt out of cookie tracking. The choices posed seem straightforward–– users can select “Allow Tracking” […]