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Marketing Automation Guide, Part 2: The Big Guns

CRM, Sales Integrations, and Beyond Once you’ve mastered the marketing automation basics in piecemeal (outlined in Part 1 on the blog), you’re likely to get the itch to go bigger. Say you’ve developed a healthy customer base; you’re regularly generating leads and conversions; successful digital marketing campaigns are in a solid flow, and your marketing […]

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Marketing Automation Guide, Part 1: Hack Inbound Marketing with These 4 Tools

Whether you’re a marketer or just a hands-on business owner, having some tools to help automate your digital marketing efforts can save you precious time on repetitive tasks and keep your efforts focused. Online marketing is a 24/7 game, but we mere humans do apparently need to sleep–and automation software can crunch the numbers you […]

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Give Your Website a Performance Review

Maintaining a website can be daunting when your business isn’t just online–but because you know online presence is important, you have one anyway. And that’s great news! In 2016, not having a website is a handicap akin to not having a phone number, so keeping that website up and functioning is important. But after putting […]

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Navigating Social Media

Every business needs a social media strategy. We’ve noticed a lot of small businesses who haven’t yet tackled social media seem to lean one of two ways: either they feel social media is too frivolous to waste valuable time and resources on, or the prospect of involvement in a 24/7 platform seems too intimidating, like […]

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SEO is Dead! Long Live SEO!

The rise of mobile use has some in the industry declaring “peak search,” but does this really mean SEO is over? What businesses need to know about the changing face of search. Read enough industry news and you might start to notice that the health of SEO is a favorite topic of the rumor mill. […]

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5 Things Your Competitors Can Teach You About Mobile

If you’re reading this on a desktop, chances are you’re in the minority. With 80% of internet users owning smartphones, 47% owning tablets, and new devices of varying display sizes proliferating, there’s no way to predict how specific users will be viewing your website. But we can make a pretty good guess that a healthy […]

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The Mobile Future is Now: Top 3 Reasons to Make Responsive Design Your #1 Priority

We’ve all seen it coming. Smartphones and tablet devices are ubiquitous, and all of our devices are wired. It’s certainly no surprise that consumer reliance on the mobile web has continued growing in 2015. If your company’s website still needs a responsive design overhaul, the benefits of making the switch are finally beginning to outweigh […]

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The latest SEO move for better Google ranking? Quality content.

If you’ve already been down the rabbit hole of learning about Search Engine Optimization (SEO)—the keywords, the link building, page titles, site crawlability—you might be surprised at what the latest update to Google’s search algorithm prioritizes most: simply, quality content. It’s a tweak that should make sense to anyone who’s ever regretted wasting time on […]

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When the Leads Come to You: Why Inbound Marketing is Taking Over Online

If you’ve heard the buzz around inbound marketing, but aren’t quite sure what it is, don’t worry—the concept is just a few years old! Even so, the method it describes has been evolving ever since it became clear that doing business increasingly meant doing business online.

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Why Responsive Web Design is the Best Fit

You already know a well designed website matters for your business, but do you know how important responsive design is for extending your website’s reach? It’s easy to think of your website solely in terms of how it displays on a desktop computer, but proliferation of mobile devices has led to a definite shift in […]

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